If you own a business in this age and time, it is a necessity that you create a website or an online shop where customers can interact with your business at the comfort of their homes. If you lack an online shop, you are most likely losing a couple of sales and customers.
The craft business is not an exception when it comes to having a hosted website or an online shop. So if you are up to the task, there are a couple of web hosting services that will help you create your craft business website.
• Dream Host
This is one of the greatest web hosting services that can help your craft business reach its full potential. It offers a lot of services such as offering SSL certificates, specialized WordPress hosting and specialized and dedicated servers.
• Yahoo Small Business Hosting
This web hosting service offers a free domain name, free e-commerce, an effortless blog setup.
Reasons Why a Website Is a Necessity for A Craft Business
It Is Effortless to Set Up a Blog
Listing your crafty products on third-party online shops such as Etsy or eBay only takes a few minutes of your time. In the same way, creating your blog is effortless, and you can do it at a small fee compared to the cost you incur hiring a third-party website.
Websites Create a Personalized Business Identity
When you use a middle man to sell your products, the customer-merchant relationship is skipped. You cannot build a relationship with the customers that buy your products. The customers will identify the middle man more than you.
However, if you have a website for your craft business, customers can identify your brand when they purchase your products directly. Your website creates a personalized online presence which helps increase your sales.
Websites Create a Brand Image
A brand image is very effective when it comes to any business. You cannot build a brand image if you are using a third-party website to sell your craft products. On the other hand, customers can learn more about your business on your website. You can customize and showcase your business. However, you want to create a brand that customers can identify easily.
With A Website, You Can Monetize Traffic
If you own a website, it is easy to earn extra income apart from the revenue you get from selling your crafts. When people are looking for crafts to buy, a visit through your website can generate some few bucks even if they do not buy your products. You will need a web hosting service that helps you monetize your website in several ways.
But if you sell your products through third-party websites, your craft business will only gain revenue through your sales. The third-party website will earn more money from your customers, paid traffics, and the commission you give them after they sell your products.
Take advantage of an online shop to build your craft business with your personalized website rather than using a ‘middle man’ website.